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INFORMATION NOTICE ON THE PROCESSING OF PERSONAL DATA
With reference to Article 13 of Regulation EU n.2016/679, on the protection of natural persons with regard to the processing of personal data (hereinafter “GDPR”), Jaked Srl would like to provide you with complete and transparent information on the processing of your personal data (hereinafter “Personal Data”) provided to and/or collected by the www.jaked.com website (hereinafter the “Site”).

1. DATA CONTROLLER AND DATA PROTECTION OFFICER
The subject collecting and processing Personal Data in their capacities as Data Controllers (hereinafter “Data Controllers”) is Jaked Srl, with registered office in Gallarate, Via Carlo Noè 22, 20123, fiscal code, VAT registration number and registration number with the Milan Companies Register IT02271500189, email: info@jaked.com, phone number: 0331-7621

2. PURPOSES OF THE PROCESSING AND LEGAL BASIS
Personal Data will be processed by Jaked Srl for the following purposes:
a. Purchase of products and/or services, including after-sales services, and to manage the contractual relationship with customers.
The legal basis of the data processing is the contract relationship between the parties;
b. Allow the user to register on the Site and join loyalty programs through also registration in the CRM.
The legal basis of the data processing is the contract relationship between the parties;
c. Permit user registration for newsletter service.
The legal basis of the data processing is the contract relationship between the parties;
d. To deal with requests for user information and assistance received through the Site.
The legal basis of the data processing is the contract relationship between the parties;
e. Administration/accounting purpose: accounting management and fulfilment of obligations imposed by law.
The legal basis of the data processing is the necessity to fulfill an obligation imposed by law.
f. Marketing purpose: namely for the sending of advertising material or direct sales, the performance of market research or commercial communication, even personalized with automatic contact methods (e-mail, other systems of remote communication via communication networks, such as, for example: fax, sms mms, Whatsapp”) and conventional methods (paper mail, calls via operator) as well as offering personalized services of sale.
The legal basis of the data processing is the consent (optional and it can be withdrawn at any time).
g. Profiling purpose: namely for analysis of his consumer choices consisting of automated processing of Personal Data including data relating to the detail of purchases made in the online store. This data processing allows to know in an analytical way or to predict your purchasing preferences also in order to create customer profiles and send you personalized commercial communications / targeted promotional actions / offers and services appropriate to your needs / preferences.
The legal basis of the data processing is the consent (optional and it can be withdrawn at any time).
h. If necessary to ascertain, exercise and/or safeguard Data Controller rights in legal proceedings or in out of court.
The legal basis of the data processing is the Data Controller’s Legitimate Interest in his legal protection

3. WHAT HAPPENS IF YOU DO NOT CONSENT TO THE COLLECTION OF YOUR PERSONAL DATA
Certain Personal Data we will highlight each time during the registration or shopping processes are essential to conclude the purchase contract, to fulfil administration and accounting purposes and/or process your requests for information or support and/or complete the Site or newsletter registration procedure. If you refuse to provide such data to us, it will not be possible to conclude the contract.
The processing of Personal Data for profiling and marketing purposes is optional and therefore such details will only be recorded to our Customer Relationship Management (CRM) systems for processing of Personal Data for marketing and profiling purposes when you grant your consent. The possible lack of provision of Personal Data and/or the lack of consent will preclude the pursuit of the purposes of profiling and marketing but will not have any consequences on its ability to complete any purchase of interest to you.
You are entitled, at any moment in time, to revoke your consent to the processing of your details for marketing and/or profiling purposes (Paragraph 2 letters f. and g.) sending a request to Jaked S.r.l. at the addresses provided above.

4. METHODS OF PROCESSING AND PERIOD OF DATA RETENTION
Personal Data conferred and/or collected by the Data Controller is processed using automated systems and, in some cases, hard copies may also be processed and retained. More specifically, the processing of Personal Data for profiling and marketing purposes shall be recorded to the Customer Relationship Management (CRM) systems for processing of Personal Data for marketing and profiling purposes by Jaked.
Personal Data collected for purposes Paragraph 2 letter a. b. c. d. e. shall be retained for time required to execute the contract and/or process your request for information and support submitted via the Site, in accordance with the retention periods foreseen by applicable local laws and regulations (e.g. in Italy 10 years for administrative and accounting fulfilments).
The Personal Data collected for marketing and profiling purposes (Paragraph 2 letters f. and/or g.) shall be retained until the customer requests erasure of the same or revokes the consent to the processing of his/her Personal Data. Revoking consent shall not affect the lawfulness of processing based on the consent given by you before revocation.
The Personal Data regarding the details of the purchases processed for profiling and/or marketing purposes will be retained for 7 years from their date of registration in the system.
Data collected for the purposes referred to in Paragraph 2 letters h. will be stored for the duration of the legal proceedings and the out of court, until the time limits for appeal are exhausted.
When the aforementioned retention time elapses, the Personal Data shall be automatically erased or rendered permanently anonymous.

5. RECIPIENTS OF PERSONAL DATA
With reference to Article 28 of GDPR, the Data Controller must appoint third party companies that process Personal Data on its behalf, Data Processor to which adequate operating instructions are given (hereinafter referred to as "Data Processors" or "Processors"). These subjects are essentially included in the following categories:
 subsidiaries or affiliates belonging to the Pianoforte group, in Italy and / or in the world, which manage the sales channels;
 companies that provide delivery / delivery services for products/ logistics;
 companies that provide data acquisition and data Entry services;
 companies that perform postal services for advertising material or promotional communications;
 companies that perform customer care and after-sales services;
 companies that perform market analysis and research;
 companies that provide IT systems maintenance services, including CRM;
 companies that manage the physical stores and the online store and that will be able to view, modify and update the Personal Data entered in the CRM systems through which Jaked S.r.l. carries out the processing activities for marketing and profiling purposes.
The data collected will also be processed by third parties, independent Data controllers, namely:
 persons, companies, associations or professional firms that provide assistance and advice (lawyers, accountants, auditors).
 companies that perform credit card payment management services
Your personal data will in no case be disseminated.

6. PARTIES AUTHORISED TO PROCESS PERSONAL DATA
Personal Data will be processed by the Data Controller’s or Data Processor’s employees and collaborators, that have been expressly authorised to process the Data by the Data controller or by the Data Processor and which have received suitable operating instructions.

7. DATA TRANSFERS OUTSIDE THE EUROPEAN UNION
The data may be transferred to non-EU countries, in particular USA and Israel whose data protection level is deemed adequate by the European Commission in accordance with article 45 of the GDPR
The data collected using Google cookies may be transferred outside the European Union to the United States of America, a country whose level of data protection has been deemed adequate by the European Commission in accordance with art. 45 of the GDPR.
In accordance with the new EU Regulation UE 2016/679 on Data Protection (GDPR), the data may be transferred to non EU countries or countries not belonging to the European Economic Area, that however grant an adequate level of protection of the personal data. In any case, the data processing will take place in accordance with the provisions of the current rules and regulations.
The European Commission's adequacy decision can be found at the following link: http://eur-lex.europa.eu/legal-content/IT/TXT/PDF/?uri=CELEX:32016D1250&from=IT


8. YOUR RIGHTS
In relation to the processing of personal data made by the Data Controller, you can ask the Data Controller for access to personal data, or the correction or deletion of personal data, the right to restrict processing of the data in the cases set out in article 18 of the GDPR, as well as opposition to processing in cases of legitimate interest of the holder.
In the case where processing is based on consent or a contract and carried out with automated tools, you have the right to receive the personal data in a structured, commonly used and machine-readable format, and to transmit the data to another data controller without obstruction.
You also have the right to withdraw consent at any time in relation to Data processed for marketing and/or profiling purposes.
In particular, you are entitled to oppose, wholly or in part, the processing of personal data for the sending of advertising or direct sale material, market research or commercial communications, with automated contact methods (email, other distance communication systems via communication networks such as, by way of example only: sms, mms, Whatsapp) and traditional methods (paper mail, calls via operator).
If you prefer your personal data be processed using traditional contact methods only, you can oppose the processing of your personal data using automated contact methods.
Without prejudice to any other administrative or jurisdictional action, you have the right to lodge a complaint with the competent supervisory body in the Member State where you have your habitual residence or the Member State where the suspected breach occurred.
To exercise your rights, you can contact the Data Controller sending a communication by e-mail at ecommerce@jaked.com or info@jaked.com

I have read the information notice provided by Jaked S.r.l., Data Controller, and in particular
 I give my consent, optional and it can be withdrawn at any time, with reference to the purposes of marketing, including personalized ones, namely for the sending of advertising material or direct sales, the execution of market research or commercial communication, including personalized ones with automated contact methods (email, other distance communication systems via communication networks such as, by way of example only: sms, mms, Whatsapp) and traditional methods (paper mail, calls via operator), as well as offering personalized sales services of Jaked S.r.l. (Paragraph. 2 lett. f.)

 I give my consent, optional and it can be withdrawn at any time, profiling, namely for analysis of my consumption choices consisting of automated processing of Personal Data including data relating to the detail of purchases made at the online store (Paragraph. 2 lett. g.)
You may withdraw your consent to the processing of your personal data for profiling and/or marketing activities at any time by:
 writing an e-mail to the following address: ecommerce@jaked.com or info@jaked.com
 accessing your Personal account on the Site.

Latest Update: 24 May 2018