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Welcome to “Site”).

With reference to Article 13 of Regulation EU n.2016/679, on the protection of natural persons with regard to the processing of personal data (hereinafter “GDPR”), Jaked S.r.l. (hereinafter “Jaked”) and Pianoforte Holding S.p.A. (hereinafter “Pianoforte”) and jointly also Data Controllers, wishes to inform you, as interest party, about the methods of processing of your personal data carried out during your visit to the website.

This Privacy Policy refers to the processing of data (hereafter collectively “Personal Data”) provided to us/collected whilst a user who has not registered browses the Site. To find out more about data processing procedures when registering or shopping online at the Site, please read the Informative Notice available here . For further information and clarification on our Privacy Policy, please send your request to the email address or

  1. Data Controller

The subjects that collects and processes Personal Data as Data Controllers are:

Jaked s.r.l. with registered office in Gallarate (Varese, Italy), Via Carlo Noè, 22.

Pianoforte Holding S.p.A with registered office in Milan, Corso Magenza 74, fiscal code, VAT registration number 07232440961 and Milan Companies Register number MI-1945213.


  1. Purposes of the processing, legal basis and data retention period
  • Navigation Data
    The information systems and software procedures relied upon to operate this website acquire personal data as part of their standard functioning; the transmission of such data is an inherent feature of Internet communication protocols. Such information is not collected in order to relate it to identified data subjects, however it might allow user identification per se after being processed and matched with data held by third parties. This data category includes IP addresses and/or the domain names of the computers used by any user connecting with this website, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of such requests, the method used for submitting a given request to the server, returned file size, a numerical code relating to server response status (successfully performed, error, etc.), and other parameters related to the user’s operating system and computer environment. These data are used for the following purposes:
    • to extract anonymous statistical information on website use as well as to check its functioning;
    • for the technical administration of the site;
    • to establish liability in case computer crimes are committed against the website

These data are erased immediately after processing.

  • Data Provided Voluntarily

Certain pages of the website will ask you to provide personal information. In this case, you will be provided with information in accordance with Article 13 of GDPR concerning the processing of personal data in relation to every intended purpose.

  • Cookies

Information relating to the cookies used on this website can be found at the following URL Click here


  1. Methods of processing

In the processing of Personal Data that can, directly or indirectly, identify you, we try to respect the principle of strict necessity.

For this reason, we have configured the Site in such a way that the use of Personal Data is reduced to a minimum and in such a way as to limit the processing of Personal Data that allows you to identify yourself only when necessary or at the request of the authorities and police (such as, for example, for data relating to traffic and your stay on the Site or your IP address).

Your Personal Data will be processed using automated systems for time strictly required to fulfil the purpose for which the details were collected, implementing a principle of strict necessity and proportionality, avoiding the processing of Personal Data when the operations can be performed using anonymous data or other procedures.

We have adopted specific security measures to prevent loss, unlawful or incorrect use and unauthorised access to Personal Data, but we must emphasise that, in order to protect your data, you must ensure that your device is protected by consistently updated antivirus systems and that your internet provider  guarantees secure data transmission with firewalls, anti-spamming filters and so on.

  1. Provision of data
    Except for the foregoing as regards navigation data, the provision of data for other purposes is optional. If such data is not provided, it may be impossible to pursue such additional purposes.


  1. Recipients of personal data

With reference to Article 28 of GDPR, the Data Controller must appoint third party companies that process Personal Data on its behalf, Data Processor to which adequate operating instructions are given (hereinafter referred to as "Data Processors" or "Processors"). These subjects are essentially included in the following categories:

  • companies that provide data acquisition and data Entry services
  • companies that perform market analysis and research;
  • companies that provide IT systems maintenance services.


Your data will also be processed by third parties, independent data controllers, namely:

  • persons, companies, associations or professional firms that provide assistance and advice (lawyers, accountants, auditors).

Personal data will in no case be disseminated.


  1. Parties authorised to process personal data

Personal Data will be processed by the Data Controller’s or Data Processor’s employees and collaborators, that have been expressly authorised to process the Data by the Data controller or by the Data Processor and which have received suitable operating instructions.

Any further information on the communication and dissemination of your Personal Data will be provided in the individual sections of the Site as applicable.


  1. Data transfers outside the European Union

The data may be transferred to non-EU countries, in particular USA and Israel whose data protection level is deemed adequate by the European Commission in accordance with article 45 of the GDPR

The data collected using Google cookies may be transferred outside the European Union to the United States of America, a country whose level of data protection has been deemed adequate by the European Commission in accordance with art. 45 of the GDPR.

In accordance with the new EU Regulation UE 2016/679 on Data Protection (GDPR), the data may be transferred to non EU countries or countries not belonging to the European Economic Area, that however grant an adequate level of protection of the personal data. In any case, the data processing will take place in accordance with the provisions of the current rules and regulations.

The European Commission's adequacy decision can be found at the following link:


  1. Your rights

In relation to the processing of personal data made by the Data Controller, you can ask the Data Controller for access to personal data, or the correction or deletion of personal data, the right to restrict processing of the data in the cases set out in article 18 of the GDPR, as well as opposition to processing in cases of legitimate interest of the holder.

In the case where processing is based on consent or a contract and carried out with automated tools, you have the right to receive the personal data in a structured, commonly used and machine-readable format, and to transmit the data to another data controller without obstruction.

You also have the right to withdraw consent at any time in relation to Data processed for marketing and/or profiling purposes, and object to data being processed for marketing purposes, including profiling related to direct marketing.

Without prejudice to any other administrative or jurisdictional action, you have the right to lodge a complaint with the competent supervisory body in the Member State where you have your habitual residence or the Member State where the suspected breach occurred.

To exercise your rights, you can contact the Data Controller by e-mail at or



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